Manhattan Connection (GNT): Australia daily TV audience insights for smarter content decisions

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Capture more value from global content opportunities.

Project risk and return based on market demand factors.
Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
Validate investment hypothesis prior to the release of financial results data.
Build more robust financial models that adjust immediately to consumer trends.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. GNT, leading to increased commercial efficiency and ROI.

Support casting decisions with empirical facts.

Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
See Also
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Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Reveal hidden talent insights to determine who is truly worth an investment.
Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Manhattan Connection.

Produce with confidence and mitigate downside risks.

Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Explore markets using audience demand data to discover lucrative new sales opportunities.
Decrease production risks by combining content genome insights with demand data.
Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Manhattan Connection from partners like GNT.

Fuse art with science for the next global hit.

Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
Deploy high impact marketing campaigns for pre-release titles.
Project risk and return based on market demand factors.
Decrease investment risks with content genome insights.
Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Lead global content negotiations with authority.

Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Build more robust financial models that adjust immediately to consumer trends.
Explore markets using audience demand data to discover lucrative new sales opportunities.
Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Manhattan Connection? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as GNT to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Maximize advertising revenues from new audiences.

Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
Harnesses audience demand datasets to gain programming insights that maximize ad sales.
Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Target content to the individuality of your audience segments with demand-based content taste clusters.
Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from GNT by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Manhattan Connection. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Acquire the best shows to fortify your competitive position.

Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
Target content to the individuality of your audience segments with demand-based content taste clusters.
Deploy high impact marketing campaigns for pre-release titles.
Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as GNT to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Manhattan Connection), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Command your niche with maximum net subscriber adds.

Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
Target content to the individuality of your audience segments with demand-based content taste clusters.
Deploy high impact marketing campaigns for pre-release titles.

Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as GNT by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Deploy high impact entertainment marketing strategies.

Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
Deploy high impact marketing campaigns for pre-release titles.
Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
Inform strategy formulation with empirical content metrics.
Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Manhattan Connection, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Manhattan Connection (GNT): Australia daily TV audience insights for smarter content decisions - Parrot Analytics (2023)